Model and TV presenter Jodie Kidd, relation to the Earl of Sandwich, has joined forces with Hovis to launch a search for the Ultimate British Sandwich, marking the start of British Sandwich Week and the launch of the brand’s British Farmers Loaf.

Kidd said, 'My family connections to the Sandwich clan meant I jumped at the chance to team up with Hovis to help celebrate the 250th anniversary of the sandwich, which originated during one of the Earl’s card games in 1762'. Entrants have until May 28 to submit their best sandwich ingredients online.